A Quick Reference on Persuading

Persuasion is an important skill for leading. For those looking for a quick introduction to the subject, I recommend The Skinny of The Art of Persuasion by Jim Randel. This book provides sound information in an engaging, conversational style. Information is presented in short frames with simple visuals. The information is concise. The essence of the topic is covered in a fun way that keeps the reader’s attention. The book can be read in an hour or so; excellent for people in a hurry or who don’t like to read. For those who want more details on the subject, the reading list at the end provides sufficient recommendations. This book is a good introduction to the subject and a handy resource. There is even a removable bookmark printed with the nine rules of persuasion the reader may use as a quick reference. A good book for those new to the subject or for those who want a quick refresher.