Start With Why

The concepts, and even the model, that Simon Sinek shares in his book Start with Why are not new. Nonetheless, he has written an inspiring book. The reason Sinek inspires is because he integrates those concepts and clarifies their WHY—the purpose those concepts serve. Sinek effectively explains the source of inspiration at the individual and organizational levels and how to tap into that source for ourselves and those we would lead. Sinek provides practical advice as to how to inspire self and others. Anyone aspiring to lead will find this book a worthwhile read.