Lead With Luv

Lead With Luv is written as a conversation between business author Ken Blanchard and President Emeritus of Southwest Airlines Colleen Barrett. The main message of the book is that you need to care first about your employees if you want to achieve lasting business success. Southwest Airlines is held up as the role model of a company that gets it right. The authors emphasize that profit is a product of caring. The purpose of a business is to serve—first the employees, then customers, and finally shareholders.

The book is a quick and inspiring read. There are many stories illustrating Southwest’s outstanding customer service. The authors describe what needs to be done to create a caring company, but don’t expect a how-to manual. Do expect to discover how love is relevant to business success in a competitive world.